Our Food & Wellness Trend Predictions for 2023

We pooled our passion for food innovation and our industry insight to come up with our take on the top trends of 2023.

We pooled our passion for food innovation and our industry insight to come up with our take on the top trends of 2023. From #ChamoyPickleKits on TikTok, to the latest wellness influences (vitamin infused Flow water anyone?) we are here for living the Soft Life with food & drink to match in 2023.

Micro, Mushrooms & More

This coming year, microdosing, adaptogens and nootropics will continue to dominate the food and wellness scene. While microdosing has traditionally been associated with psychedelics like LSD or mushrooms, experts are now seeing the benefits of microdosing CBD, zinc and magnesium for off-the-charts health benefits—without any frustrating side effects. Adaptogenic foods such as maca, goji berry powder and reishi mushrooms are becoming more widely available as a fun, tasty way to support wellbeing. Nootropics have quickly become one of the hottest topics in wellness due to their positive impacts on cognitive performance—and we’re all here for it! To top it off, Kin Euphorics is set to launch this summer – gaining a cult following for its craft beverages infused with mood-boosting herbs and nootropics.


2023 is the year that pickles have officially become trendy. Whether you’re trying a new twist on kimchi, making your own chamoy pickle kit, or just trying to make the most out of the summer bounty of cucumbers, pickling has taken center stage when it comes to fermented foods. Fermented food’s flavors and health benefits will be impossible to ignore any longer! Pickling your own homemade creations offers an adventure that rivals any seven-course meal. Whether it’s crisps, chutneys, relishes or real classics like sour dill pickles, get ready for pickles and kombucha to become part of your everyday kitchen vocabulary in 2023!

Soft Life

In 2023, living the ‘softlife’ is a trend that is here to stay. As we emerge from a pandemic and its accompanying lockdown, people who would usually be booked and busy are instead taking a more relaxed approach to their social calendars, avoiding burnout in favour of self-care with the aid of the softgirl lifestyle. This could involve taking the time to enjoy long walks in nature, curating cozy days at home for yourself and loved ones, or indulging in hobbies that have been on your list since before the slowdown caused by the pandemic. So if you’re finding yourself feeling caught up in life’s chaos, take a step back and think about your own softlife – as once experienced it becomes something too good to give up!


“She looked blessed and unbothered in the most fabulous way possible, and the text across the screen read “POV: you live a soft life.”


Women’s Health 

In 2023, women’s health and hormone awareness is projected to be a huge trend as more and more women turn to cycle-syncing and seed cycling (see: Bon Appetit) to harmonize with their monthly cycle. As they get more in tune with their period, women are discovering that there are so many different ways to honor the feminine cycle – and nourish their bodies in the process. This newfound awareness of the power of females has revolutionized well-being practices, with countless women determining their daily routines based on what phase of the cycle they are in. It’s a shift that we’re excited to be witnessing, as women become increasingly cognizant of the intricate connection between femininity and physical health. We love @theperiodlab for her daily tips!

Seed Cycling for Hormone Balance

What are your food trend predictions for 2023? Comment below and follow us @summerhillmkt on Instagram to join the discussion!


Hannah Nastamagos

Hannah Nastamagos

Hannah is SHM's resident E-Commerce Manager, ghostwriter, and customer service rep! When she's not getting back to you on the Online Desk, you'll find her cooking or scouting the latest food trends on IG for Summerhill's online platform.

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